LinkedIn run — four posts

Most companies in this industry sell you software and wish you luck. We have spent thirty years inside subscriber businesses, and the thing we learned early is that a subscription business is not really a technology problem. It is an operational one. The billing has to clear. The offer has to already exist in the catalogue. Somebody has to pick up the phone when a subscriber decides to leave. So we built for all of it. A platform that runs subscriptions, billing and CRM at tier-1 scale. Singula Decisions IQ, the intelligence layer that decides what should happen next for each subscriber. And a UK team that runs subscriber operations around the clock for broadcasters who would rather not. One partner for the whole thing, rather than four who never speak to each other. Driving subscriber growth. It is the only thing we do.

Every subscription platform has a feature list. Ours is deliberately short, because a capability that does not move one of three numbers has no business being in the product. Win more subscribers. Grow the value of each one. Keep them for longer. Subscription management earns its place on the first. Flexible packages, trials and offers, and new pricing live in minutes rather than in a release cycle, so you can capture demand while it is still there. Billing and payments earns its place on the third. Payments that clear first time wherever your subscribers are, and smart retries and dunning that recover the churn nobody actually chose to have. CRM and the single customer view earns its place on the second. One record per subscriber, real behaviour rather than a segment guess, and the next upgrade or add-on surfaced at the point it is worth offering. Entitlements and integration underpin all three, and connect straight into Singula Decisions IQ. Not a list of features. An engine for subscriber growth.

Every subscription business comes down to three questions. How many you win. What each one is worth. How many you keep. Most operators have a team, a budget and a live dashboard for the first. The other two get a report at month end. That is an expensive way to grow. Acquisition is the only one of the three you have to buy, and the only one that resets to zero on the first of every month. Value and retention compound. The video shows what happens when you move all three instead of one. The uplifts are the ones we typically see. Twelve per cent on acquisition, nine per cent on ARPU, twenty-two per cent off churn. None of them is a step change on its own. Together they are worth around sixteen per cent more annual revenue inside a year. Singula Decisions IQ works on all three. It reads your live base, decides what should happen next for each person, and hands that action to the team or the system that runs it. Every decision comes with its reasons attached, so you can argue with it before you act on it. Win. Grow. Keep. Figures illustrative, based on typical uplifts across our projects.

Most intelligence products stop at the insight. Here is a segment, good luck. This is one continuous session in Singula Decisions IQ. Ask it who is likely to cancel in the next thirty days and it returns a cohort, broken down by the signals that put each person in it. Payment fragility, a discount about to expire, a season ending. Every one is a sentence a human can read and disagree with, not a score out of a black box. Ask it to build a save campaign and it does, in three segments, with the action and the offer for each. The offers come from your own catalogue, so nothing it proposes needs translating before it can run. Then a person approves it. Every action is confirmed by someone before it goes anywhere. That is not a limitation we are apologising for. It is the reason a broadcaster will let it near a live base. Thirty days later, IQ.Proof measures what the campaign actually did against what it said it would do, on the cohort it named on day one. Ask. Act. Prove. Figures illustrative.